Over the last few months we’ve been working with a creative design agency to explore the ccha brand further. Through workshops with staff and input from residents showed us, just over half of residents agreed that ccha have a clear identity and people know who we are and what we stand for, (53%), around a quarter are unsure (28%) and a fifth do not feel this is the case. We’ve talked about the purpose of our organisation and how we want to be viewed by our residents, partners and the wider world.
From these discussions, we felt that our existing brand didn’t reflect ccha, and the organisation we are today. Our new vision is ‘delivering on our promises’ and that means not only providing high-quality housing but also looking at ways to improve the standard of living and opportunities available to our residents.
With these goals in mind, we have refreshed the ccha brand and created a new look and feel that will help to re-position the organisation. The new ‘ccha look’ is currently being rolled out, which includes a new logo, colours and font style. You can see it in this newsletter and it will shortly be on our website, social media groups, stationery, signage and across all the other ways we communicate with you and other stakeholders.
We’ve created a brand that’s more energetic, modern, approachable and aspirational. We hope you like it as much as we do.
CCHA has completed its newest scheme, which will provide eight new homes in South Croydon.
Simpson Court, which began development in January 2016, is completed ahead of schedule in early November.
Located on Pampisford Road, the property is made up of three two-bedroom apartments and five one-bedroom apartments.
The scheme is named after Angela Simpson, former Director of Corporate Services, who worked at CCHA for nearly 29 years before her retirement this summer.
It is the fifth scheme built in partnership with Orbit Homes, taking the total number of homes created to 83 since we started working together.
Tracy Cullen, Chief Executive of CCHA, believes the new development is a breath of fresh air in the current housing climate.
She said: “I am incredibly pleased with the results: Simpson Court is not only up to a high standard but has also been completed early, meaning residents are able to move in sooner.
“It provides eight new homes for affordable rent to support the ever-growing housing needs of the community in Croydon.”
The scheme’s official opening ceremony will take place on Tuesday 15th November and will be attended by guests including the Mayor of Croydon, Councillor Wayne Trakas-Lawlor.